This editorial project was created in partnership with Ludmila Araújo through our Home Studio initiative. Our client, Adriana Caitano, the author of the book, was fulfilling her life-long dream of self-publishing her first book of poems and short stories about her journey learning to love. The title “Como se diz eu te amo?” (meaning “How to say I love you?”), alludes to her explorations to make sense of love in her personal writings.
One of the author’s differential coming in to this market was her gender, so we explored that in the graphic project to communicate with other young women who would relate to her journey. For this project, we investigated the covers of similar titles currently in bookstores, and we worked with an illustrator to develop the artwork for the cover and internal pages of the book. The challenge was to keep the budget at a minimal because the author was financing the project.
We kept the internal pages in black and white, only using color in the cover. The choice of typography and layout was crucial to make the text pop. We also explored other details like rounded corners to add an extra flair and make the book more feminine to communicate better with her audience. The final result was a happy client that almost sold out all of the copies she printed and turned the book into a play.
The front and back cover reflects the growth of this woman who embarked on a journey trying to understand love and relationships just to discover that the best love is self-love.
More about her book on the media (in Portuguese):
Luiza Pantoja © 2018